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Gabriela Castillo Londono logoGabriela Castillo LondonoFull-stack web developer · systems and UX
Professional case study · anonymized

Material Technology Start Up

Web + content systems work for a materials-tech startup. Public write-up kept intentionally surface-level: no internal metrics, no sensitive docs, no private tooling screenshots.

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Role
Web + marketing systems
UI, SEO structure, performance cleanup, analytics hygiene, and content workflows.
Stack
WordPress + tooling
CMS work, migration patterns, and marketing ops integrations.
Focus
Growth foundation
Fast pages, crawlable structure, and scalable content templates.

What I did

  • • Migrated / reorganized content so key pages live on the primary domain (cleaner SEO + authority).
  • • Created consistent page templates for product and application content.
  • • Implemented performance cleanup (asset size discipline, fewer heavy blocks, cleaner layouts).
  • • Standardized analytics tracking and campaign-friendly structure.
  • • Built an “AI-friendly” content approach (full answers visible in HTML, not hidden UI).
Placeholder: Before → After homepage or key landing page
Screenshot placeholder (replace with a PNG export)
Recommended: 1600×900 or 1400×900, PNG.
Placeholder: Content template (product or application page)
Screenshot placeholder (replace with a PNG export)
Recommended: 1600×900 or 1400×900, PNG.

What to screenshot later

  • 1) A public-facing landing page you improved (top half of page).
  • 2) A second screenshot of the same page lower down showing structure (headings + FAQ).
  • 3) A “template” example page that shows your system thinking (repeatable layout).
  • 4) Optional: a lightweight diagram you create (migration map or content hub structure) instead of internal tools.

Avoid screenshots of private dashboards (HubSpot, ad accounts, internal docs, or sales data).